When the last attendee leaves the venue and all the displays are packed up, you may feel as if your job as a trade show organizer is complete. In all reality, it’s just beginning.
There’s a lot you can learn from your staff and vendors about how the event went. Ask how you can improve next time around to help staff be more effective or efficient and what your team could have done better for the exhibitors and attendees.
Your social media marketing efforts should ramp up after your exhibition because it’s still fresh in everyone’s memories. Ask attendees for feedback on how to give them a better experience, and share photos and videos of the trade show itself. People love reliving events on social media, and it’ll help forge a connection and create a loyal fan base.
That’s all for now, tune in next time for more tips on managing your trade show.