Santa Claus Knows Shipping and Logistics

Willwork, Inc. Exhibit & Event Services is a Fan

Willwork, Inc. Exhibit & Event Services, launched in 1987, is national leader in exhibition services and event project management.

In our day-to-day business we are involved with matters of shipping and logistics – with many of these matters highly complex and far-reaching in scope.

Willwork is fortunate to have an in-house team of professionals, and several business partners, who successfully, expeditiously, and effectively handle all the shipping and logistics demands and challenges we face.

We must confess, though, that there is an enterprise which annually pulls off a global shipping and logistics feat that is far more impressive than anything Willwork could ever hope to accomplish. It is simply mind-boggling.

It humbles us – and Willwork holds in awe what this outfit achieves.

We are talking of the Christmas Eve and Christmas morning worldwide transport that Santa Claus and his elves and his reindeer successfully coordinate and carry out and complete.

And we are not even going to touch the awe-inspiring building and production of presents that the elves run and orchestrate. Willwork can talk about, in this space, the manufacturing magic of the elves at a later date.

We thought it would be of interest to visitors to this site to highlight and point to research and thoughts that other companies and organizations and people have published and shared online about the Santa delivery miracle.

Go Supply Chain Consulting Ltd., a logistics and supply chain management and consulting firm based in the UK, published a fascinating infographic (which we have attached here with Go Supply Chain Consulting’s permission) on shipping specs and numbers that its logistics consultants figured and compiled on Santa’s around-the-world expedition.

For example, as the consultants determined, if the average present that Santa delivers is 50 centimeters long and 30 centimeters wide and 20 centimeters deep, laying those presents end to end would create a chain of presents that would stretch around the equator 24 times. Wow.

Back in 2010, on Christmas Day, Ireland’s National Public Service Broadcaster aired a report that provided scientific explanations – including those involving nanotechnology and parallel universes – as to how Santa Claus and Dasher, Dancer, Prancer … and, well, the other reindeer … make happen the seemingly impossible.

If you click here you will be taken to a video clip of the broadcast.

Among the world’s most successful companies, one for which Willwork has provided services, is Oracle Corporation.

Oracle makes a vast variety of software applications, databases, servers, and cloud and storage technologies that help organizations operate more successfully – including in the areas of shipping and logistics.

Oracle has weighed in on Santa Claus and his team and its all-star and hall-of-fame shipping and logistics.

During the holiday season in 2014, on December 16, Oracle published on its website an article by Julie Vagdati, that introduces a video, “Ever Wonder How Santa Claus Runs His Supply Chain?” – with shipping and logistics all an integral component of supply chain.

Together, the article and the video, are a lot of fun and instructive, and serve the purpose of marketing and telling the story of Oracle logistics and supply chain solutions.

Following is an excerpt of narration from the video:

“This is a story of a guy who has mail supply chain in the cloud. He is more than 1000 years old yet he develops products fast, plans effectively, executes rapidly. All in the cloud … One of his secrets is he connects across his supply chain with mobility and social media and empowers his little helpers through visibility and big data analytics.”

Please click here to be taken to the page where you can find the story and the video.

The Supply Chain and Logistics Institute at Georgia Tech thought up and put in play a different take on Santa Claus and shipping and logistics. You see, the institute sent packages to Santa.

Yes, it did. A little background: every year since 2003, the Supply Chain and Logistics Institute at Georgia Tech has conducted the “Great International Package Race,” a competition that pits FedEX, UPS, DHL, and the U.S. Postal Service against each other to see which company delivers packages the fastest to various points around the globe.

In 2013, for the first time, the competition was held during the holiday season, the busiest time of the year for shipping. And it was in 2013 that the institute decided to include on its list of destinations – Santa Claus Village in Lapland, Finland.

It is more than a coincidence that Dr. John Bartholdi, a professor in the in the Master’s in Supply Chain Engineering Program at Georgia Tech, who also thought up the Great International Package Race, looks as if he could be Santa Claus’s brother. There’s a resemblance, for sure.

To pull up a short video in which Dr. Bartholdi explains and provides insight into the Santa Claus Delivery Logistics project, please click here.

Willwork, Inc. Exhibit & Event Services understands the importance of, across many industry and other sectors of society, efficiency and excellence in shipping and logistics.

Those companies and other forms of teams that achieve this efficiency and excellence on a large scale deliver corresponding value – and command particular admiration.

And Willwork submits that no team delivers more value – and more smiles and happiness – through its shipping and logistics operations than does the team of Santa Claus and those elves and those reindeer.

Willwork wishes all Happy Holidays and Merry Christmas!