Just because you throw the same event every year doesn't mean it has to look that way. Part of the reason some of the bigger events draw a large crowd time and time again is because they integrate innovative techniques that keep the audience wanting more.
Does your annual event need a face lift? Here are a few tips to get you started:
1. Incorporate feedback
You can liken planning an event to being in the huddle in a game of football. All of your planning goes into the upcoming play, so you'd better execute. When the ball is snapped, you really don't have a lot of time to make adjustments – you have to go with the flow.
If this is true, then the week after the event is over is like studying game footage – it gives you a chance to sit down and see what went wrong, and how you can improve the play.
Taking feedback after the event is similar to watching game film. It allows you to look at what went wrong and make changes for the next time. In planning an annual event, it's key to look at any recommendations made by attendees or staff, and try to incorporate that feedback, according to CVent. This will allow you to make changes, and keep your event from becoming stale.
"Media can highlight the year-to-year changes in your event."
2. Build awareness
Besides making the changes, event planners need to let the world know about them. That's where the media comes in, according to American Express OPEN Forum. Begin building a relationship with local, national and industry pertinent media personnel so they can cover any shifts in theme or other big changes that you may want the public to know about.
Social media is a great starting point to get the ball rolling, but conventional media outlets may work best when talking about any drastically different changes. A write-up on the Web will help bring in much more website traffic than a Tweet ever could, so it could be worth it exploring these relationships.
3. Don't be afraid to test boundaries
With improvements in technology and the labor behind implementing it, annual events should always be looking toward integrating new and innovative technology, CVent reported. There are two types of technology that can be used – visual, and automative.
Visual technology is aesthetically pleasing and can give the impression it cost hundreds of thousands of dollars to put your event together, when really it was much more affordable. Automative technology can help behind the scenes with planning and keeping all staff on board. It can also be used in the form of an app, where it connects attendees with sellers and helps to create qualified leads.
Look to make your event more visually appealing and make it easier to connect leads with sales persons by incorporating more digital aspects in your annual event.