Labor is the less-talked about, but wholly essential part of managing an exhibition. As new trends, like experiential events, shape the future of the industry, labor should be a forethought.
Exhibitions and events are often under tight deadlines for installation and dismantle processes. Workers need to be able to quickly build and take apart highly technical displays. Hiring a couple of people to do the heavy lifting just won’t cut it anymore.
The installation and dismantle process is becoming streamlined in this day and age, and companies that can’t complete it quickly may not do as well as their competitors. Skimping on more qualified workers in exchange for someone who can only hammer in a nail may be providing a problem for the exhibition – not a solution.
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