It’s International Ninja Day. Consider the Business Operational and Marketing Value of the Ninja

Willwork Global Event Services is a leading corporate production and private event, general contracting, labor management, and event services company. 

Founded in 1987, we are now in our fourth decade in business.

Willwork is headquartered 25 miles south of Boston, and operates offices in major metropolitan areas across the United States.

We work in cities, towns, villages, and hamlets throughout America, and also have a growing international presence, particularly in Brazil and the Pacific Rim.

All the services Willwork provides its clients support and advance the efforts of companies, and other organizations, to strengthen their brand, more effectively market and sell, and to tell a story that is more engaging.

It makes sense then that we pay attention to and are intrigued with the emergence and spread … and adaptation and enlistment – of words, messages, images, taglines, narratives, emotions, and tempers that take hold in society,

And this brings us to the “ninja.”

Yes, the historic and vibrant cultural phenomenon that describes and presents as nimble, cunning, fast, courageous, strong, brilliant … and wholly effective.

Who wouldn’t want to be a ninja?

Who wouldn’t want to have ninja abilities?

Today, December 5, is International Ninja Day.

Following is a definition of the ninja published at Ancient History Encyclopedia, a United Kingdom-based non-profit:

Ninja (aka Shinobi) were the specialised assassins, saboteurs, and secret agents of medieval Japanese warfare who were highly-trained proponents of the martial arts, especially what later became known as ninjutsu or ‘the art of the ninja’. These special forces were adept at disguise, deception, and assaulting enemy positions and strongholds, usually at night when they moved like shadows in their traditional dark clothing. Employed from the 15th century CE onwards, ninjas, because of their lengthy secret training in specialised schools and mysterious anonymity, have acquired a perhaps exaggerated reputation for fantastic feats and weapons play, which makes them perfect characters for many modern comic books and computer games.”

Please click here to be taken to the full Ancient History Encyclopedia definition of ninja, written by Mark Cartwright, and published on June 3, 2019.The concept of the ninja, which originated 700 years ago, is prominent and easily found in many sectors of modern life. 

Ninjas and ninja-like are expressed in many forms.

It was back in 1984 when, in Dover, NH, two comic book graphic artists and writers – Kevin Eastman and Peter Laird – created the characters of four crime-fighting anthropomorphic turtles named for artists/inventors of the Italian Renaissance: Donatello, Leonardo, Michelangelo, and Raphael.

The turtles, who live in the sewers of New York City, are trained in the art of ninja by a rat sensei, also anthropomorphic. 

Teenage Mutant Ninja Turtles (Image credit: Nickelodeon)

Messrs. Eastman and Laird called the quartet Teenage Mutant Ninja Turtles and made the turtles the subject of a comic book they self-published.

Teenage Mutant Ninja Turtles has grown into a hugely popular worldwide media franchise that includes more comic books, major motion pictures, TV series, action figures, clothing … and more.

To be a ninja – to “be ninja” – promises all sorts of qualities that help people win, no matter the endeavor.

It isn’t an accident that maybe the most successful and popular – and money wealthy – online gamer, e-sport competitor, and streaming personality has taken on the name of Ninja.

That would be Richard Tyler Blevins, universally known as Ninja.

Ninja, 28, makes about $500,000 a month through his livelihood.

Ninja’s YouTube channel has 22.3 million subscribers.  And with two million followers, he is the most followed on the live-streaming video game site Mixer.

Richard Tyler Blevins “Ninja” (Image credit: TechSpot)

In that Willwork is involved … and this involvement is growing … in setting up and installing e-sports arenas and facilities, we watch with keen interest the career of Ninja.

It surely helps to be a ninja in business.

Smart and successful companies know full well the value of the “ninja” brand and name.

To wit and for example –

There is Internet Marketing Ninjas, Ninja Business Media, Ninja Journalist, Invoice Ninja, and Business Ninja.

Clicking here takes you the website of Nina Kitchen, seller of kitchen appliances.

Now, of course, there is the fitness and obstacle-course sport and television phenomenon Ninja Warrior.

Gary Shapiro a technology and innovation thought leader, knows the value of performing like a ninja.

Mr. Shapiro is the CEO and president of the Consumer Technology Association (CTA), a trade and standards organization that represents more than 2,200 consumer technology companies, and which also sponsors major tech industry events, the largest and most prominent of which is the Consumer Electronics Show (CES), held annually in January at the Las Vegas Convention Center.

(CES is a busy event for Willwork Global Event Services, with several of our clients participating in the show.)

Mr. Shapiro is an in-demand speaker and prolific writer about business, innovation, and technology.

He has penned bestselling books, among them Ninja Future: Secrets to Success in the New World of Innovation (William Morrow, 2019) and Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (William Morrow, 2013).

Willwork Global Event Services recognizes what the businesses cited above, and what Gary Shapiro knows and understands – that being able to think and act like a ninja confers a trove of competitive advantage and value. 

The fact is, Willwork has the ninja gene and mindset, and ninja qualities enable us to accomplish and get done what other companies can’t.

Acting and playing like a ninja is a key component to the success of Willwork Global Event Services.

And Willwork is committed to keeping our ninja abilities in top condition.

On Ninja Burger – and the Origins of International Ninja Day

International Ninja Day is the brainchild of Ninja Burger, a farce and for-giggles website and online fast-food restaurant.

Ninja Burger sells – and the items are also farcical – hamburgers, fries, and soda.

Ninja Burger delivers the food to you – but it does not have a delivery service.  Yeah, the service is fake, as well.

We have selected a couple items from the Ninja Burger menu to share with you:

Ninja Burger ($5) – “A single 4 oz. all-beef patty hand-broiled over the finest free-range artisanal charcoal briquettes. Comes with Secret Sauce, lettuce, cheese, tomatoes, pickles, onions and Kung-Fu Grip. All inside a toasted roll.”

(Image credit: Ninja Burger)

Ninja Cola ($2) – “A 20 oz. beverage of an undisclosed brand of cola. Served in your choice of classic white or stealth black cup, with just the right amount of the finest free-range artisanal ice.”

Those Ninja Burger food prices are reasonable.

Not so the delivery charges, which start at $99.99.

Then, again, let’s put things in perspective.

For if you are going to receive ninja-quality delivery service, it can’t come cheap.

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