Incorporate Social Media Into Your Marketing Campaign

Trade show organizers now have a wide range of tools at their disposal when developing a marketing campaign, and social media should be one of them.

Facebook and Twitter can help your event “go viral,” in the sense that getting your audience to share, like and retweet your materials can expand your reach. A witty and concise hashtag is crucial to gaining traction here.

New applications like Periscope, Snapchat and Instagram can provide the visual exposure your event needs. These platforms also allow you to interact with your attendees to create a more engaging experience. Try communicating with them during the event through social media, and see how quick people chime in about the trade show.

Thanks for watching, and tune in next time for more trade show tips.

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