Create an irresistible trade show booth [Video]

There are certain characteristics that draw attendees to certain booths. If you think yours could use more attention, try these tips.

LED signage and banners can help your booth stand out in crowded areas. iPads, which can be used to take down information or try a product, and other pieces of technology also have a tendency to catch people’s eye.

Instead of standing behind your booth, make sure all salespeople are out in front, ready to field questions. Staying behind a table can give the impression you don’t want to talk about your product. Be as welcoming as possible. When all else fails, free food and merchandise will help to draw a crowd, which can also help create interest.

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