Exhibitions and Exhibits That Are a Bit… Well … Different, and Which Are About the Animal Kingdom – Including We Humans

Willwork, Inc. Exhibit & Event Services is a national leader in exhibition services and event project management.

We have been in business for close to 30 years, and launched as a company that focused exclusively on providing exhibit installation & dismantle services for Boston and Southern New England.

Today we have offices in major cities across the U.S., and work from coast to coast, and also handle select projects internationally.

At Willwork, we are committed to finding, and practicing better ways to serve and respond to our clients.  We are committed to innovation and improvement.

We at Willwork are also interested in and follow everything about the exhibition services and event project management business.

To wit, an area and paradigm in our industry that we find of intrigue, is that which is unique and different, and maybe outlandish, and perhaps even oddball and strange.

We thought it would be of interest, today, in this space, to take a look at exhibitions and exhibits that are … well … unique and different.  Unique and different for the contents of the exhibition, or the method and physical structure of exhibition, or both.

And, those exhibitions, those exhibits, we have chosen serve important purposes, and advance important causes.

As well, in this post, we have gone a bit more specific than the different and even offbeat, for we have chosen exhibitions and exhibits that are about biology and the animal kingdom.

We focus on exhibitions and exhibits about humans and non-humans.

On the human front, we just have to include here BODY WORLDS, the touring exhibitions of preserved human bodies and body parts.

image credit: Gunther von Hagens' BODY WORLDS

image credit: Gunther von Hagens’ BODY WORLDS

BODY WORLDS, which debuted in Tokyo in 1995, is the brainchild and enterprise of German anatomist Gunther von Hagens, who invented the human tissue preservation technique, plastination.

Plastination is the process with which all specimens in the BODY WORLDS exhibitions have been preserved.

BODY WORLDS exhibitions have been held in more than 100 cities worldwide, and have been attended by 40 million people, making it the top attended traveling exhibition in history.

As explained at the BODY WORLDS website, “all anatomical specimens displayed in the BODY WORLDS exhibitions … belonged to people who declared during their lifetime that their bodies should be made available after their deaths for the qualification of physicians and the instruction of laypersons.”

A new exhibition that BODY WORLDS has developed is BODY WORLDS: Animal Inside Out, which “sheds light on what lies beneath the skin of more than 50 animals, among them some of the world’s most spectacular creatures.”

image credit: The Washed Ashore Project

image credit: The Washed Ashore Project

The Washed Ashore Project, based in Brandon, OR, builds and produces a traveling  exhibition, and also develops educational programs, to teach and raise awareness for, and “illustrate the tragedy of plastic pollution in … oceans and waterways and to encourage conservation.”

There is much that is special – and different – about the Washed Ashore exhibition, primarily in that is a  collection of beautiful and giant sculptures … beautiful and giant exhibits … depicting marine life, that are made and crafted from trash that has been removed from beaches.

Washed Ashore, the exhibition, has engagements at museums, aquariums, schools, and other places across the U.S.

hercules-beetle_dynamic_lead_slide

image credit: American Museum of Natural History

Life at the Limits: Stories of Amazing Species, a production of the American Musuem of Natural History, “explores the diverse and sometimes jaw-dropping strategies animals and plants employ to find food, fend off predators, reproduce, and thrive in habitats many would find inhospitable, even lethal.”

The exhibition, which is set at the museum, brings together live animals, “specimens, videos, interactive exhibits, and models.”

Among the live animals on display are a “surprisingly powerful mantis shrimp; the jet-powered nautilus; and the axolotl, an entirely aquatic salamander that breathes through external gills.”

How about an exhibition in which you can swim with polar bears – adult polar bears that weigh about 750 lbs.?

You can have that experience … sort of … at the Cochrane Polar Bear Habitat, a sanctuary located about a seven-hour drive north of Toronto, that is the only “captive bear facility in the world dedicated solely to polar bears.”

image credit: Cochrane Polar Bear Habitat

image credit: Cochrane Polar Bear Habitat

Okay, as for that swim, there is an exhibit at the Cochrane Polar Bear Habitat – it is called the Habitat – Swim With The Bears Wading Pool – open from late May through mid-September.  The wading pool, for the humans, is heated and about three feet deep – and is separated from the polar bear pool by a shatterproof (let’s hope) glass about two inches thick.

Visitors who are fortunate, and take a dip, just might have the opportunity to swim and go face-to-face with polar bear.

Now that is an exhilarating experience, and also a little scary – which makes it fun.

On this blog, down the road a bit, Willwork, Inc. Exhibit & Event Services – please indulge us saying, again, that we are a national leader in exhibition services and event project management – will dedicate another post to the different and unusual in exhibitions and exhibits.

2 Ways to Use Push Notifications At Your Next Event [Video]

Perhaps the fact that everyone always seems to be on their phones is a good thing for trade show organizers. Push notifications can be a powerful tool if used the right way.

If a certain portion of your event has historically poor attendance rates, it could be because people forget or don’t know they’re happening. A push notification can serve as a subtle reminder to head to that guest speaker or networking session.

Exhibitor spotlights can also help lesser-known organizations gain the exposure they need, while serving as another revenue stream for the event. It’s a win-win scenario – just don’t overdo it.

Thanks for watching! Tune in next time for more trade show tips.

It’s Time to Incorporate Push Notifications at Your Trade Show

Whether it's an update about the weather, a news story or even a text message, push notifications have become commonplace in our daily lives.

In the trade show industry, event apps are now ubiquitous. This begs the question—is it time to incorporate push notifications at your next trade show?

The basics
Every trade show organizer's goal is to provide value to both attendees and exhibitors. Push notifications serve as an added reminder to visit a certain area of the venue or take part in an event. They can be incredibly powerful when used correctly, as they can truly dictate traffic patterns.

A notification can't go live without an application to push it through, though. Now that these are more commonly used, it's time to take advantage of the current technological trend and start providing more value to both parties.

Every attendee uses smartphones, making push notifications the next big trade show trend.Every attendee uses smartphones, making push notifications the next big trade show trend.

Spotlight time
The most simple way push notifications can be used is to cast a light on a certain booth or part of the event, like a presentation. This works like a slight nudge to tell the attendee, "Check this booth out."

In return for shepherding traffic in one direction, Trade Show News Network reported organizers should charge for their service. This is an excellent way to create a new stream of revenue for the event. Give exhibitors different options and packages. The lowest tier could be just a simple message, but the highest priced tier could contain marketing collateral or a coupon for their products.

Alerts
Some larger events are spread out over the course of a weekend, meaning it's jam-packed with booth displays, luncheons and dinners, guest speaker presentations, networking opportunities and extracurricular activities. That's a lot to keep in mind for the average attendee.

If you feel as though certain parts of your trade show are seeing low turnouts, push notifications can be used to drum up interest. A simple message sent out to attendees 15 minutes prior to a speaking engagement could fill the empty seats and show them there's more to the event than the booths and wares on display.

"Push notifications can facilitate networking opportunities."

Matchmaker
We're not talking about love here. Networking plays a large role in determining how successful a trade show is for people on both sides of the booth. While you may have multiple networking sessions and other events lined up to encourage people to trade business cards, there's nothing better than linking them up yourself.

Your event app should capture pertinent data about every user—their industry, role and what they're looking for at the trade show. You can then utilize this to facilitate discussions between two people who are likely to find a professional relationship beneficial. It's important to make sure you have a chat room capability within your event app so these professionals can talk before meeting.

Don't abuse the power
No one wants to walk away from an event with 100-plus push notifications on their phone. This type of power is incredibly easy to abuse, and Event Manager Blog reported that organizers will need to learn how to pace themselves. This isn't an insight you can gain after one day of use, though.

Talk with attendees after your event to see how the push notifications worked in their favor, and what could be improved. You may find people wanted a greater volume of messages sent their way, or even that they wish it alerted them of every single event.

Aggregate the responses and implement them into your next trade show strategy. Push notifications aren't just a trend, and they'll have value as long as event apps are installed on attendees' phones.

Trade Shows By The Numbers

Every now and then it's important to take a step back and look at some of the trade show industry benchmarks. Doing so allows organizers to recalibrate their efforts to stay on top of the latest movements and strategies.

Here are a few things to keep in mind as 2016 comes to a close:

Industry growth
The trade show industry itself has grown consistently since the economic collapse of 2008. Many companies stopped their extracurricular spending during that time to recuperate corporate profit margins, and trade shows inevitably hit the chopping block. Now that the economy has recovered, they can spend more on trade shows.

According to IBISWorld, the trade show industry currently generates about $14 billion in revenue, and has grown 2.7 percent since 2011. These are healthy numbers for a market still gaining ground and proving its worth to upper managers. The source reported that rising profit margins and a boost in corporate travel means more people will visit trade shows in the coming future.

Know your prospects
Understanding how attendees spend their time and how often they visit events is key in constructing the two or three-day schedule. An Exhibit Surveys report revealed the average attendee spends just 2.3 days and 9.5 hours on an exhibition floor throughout the course of the year. Furthermore, 46 percent of all attendees visit just one show each year, meaning salespersons will have to make the first meeting count.

"Roughly half of all attendees visit just one show each year."

With this in mind, organizers should create highly detailed schedules that direct attendees to lectures, booths and other important areas of the venue without them having to search for it on his or her own. This removes the possibility of an exhibitor not receiving the maximum amount of meetings they can get, and helps attendees get the most value out of the event.

Also important to note is that roughly 4 out of every 10 attendees are first-timers, meaning almost half of all the people in a venue aren't adept at navigating a trade show. There's a lot to see and only a finite amount of time to do so. As such, organizers should implement wayfinding methods like digital or LED signage, or staffers whose sole role is to assist attendees in finding certain products or booths.

Make better pitches
Organizers searching for industry statistics to show to new or potential exhibitors needn't look any further. According to Exhibit Surveys, 71 percent of attendees received excellent or very good value from the average trade show. Furthermore, 67 percent will definitely or most likely return the following year.

What this boils down to is the fact that trade shows are providing real value to the companies attending, which in turn means more booth visitors with buying authority. In fact, Exhibit Surveys reported 82 percent of all attendees had buying power in 2015, and 51 percent had plans to purchase a product. If a company is on the edge about presenting, consider showing them these statistics to prove they can gain a return on investment if they play their cards right.

3 Essential Tools, Gadgets and Ideas Every Trade Show Needs

The trade show industry has grown rapidly over the past few years. Technology has fused itself with booth design to create some of the most visually appealing events ever.

If you're still relying on nametags, dull signage or other humdrum tactics to liven up the atmosphere, you could be doing more harm than good. Here are some tools every trade show organizer should have in his or her kit:

1. Mobile app
Planners can now be more connected with attendees than ever. According to Pew Research, 64 percent of Americans have a smart phone—a figure that grew from just 35 percent in 2011. There are so many valuable uses that come from linking visitors with exhibitors and each other that it can truly hurt return on investment for many of the parties involved if it's absent.

An excellent mobile event app will let users check in to certain areas of the venue, strike up digital conversations with exhibitors of their choosing and follow the schedule from the comfort of their phone, according to Event Manager Blog. All of this will provide data that an organizer can leverage to see how well his or her event performed in accordance with key metrics, or to provide statistical insight to future attendees and exhibitors.

2. Facilitators
Trade shows should be an immersive experience, but staff members telling attendees where to go and what to do can often ruin the vibe. Think about it—from the moment someone walks into the venue, they're greeted at the registration desk, then shuffled off into a crowd where, if they get lost, the staff tells them where to go. Even speaker presentations can drone on about topics the audience may not want to hear.

"Staff should facilitate interest, not direct it."

Instead of guiding attendees to their destination, let them find it and give them the tools to do so. Registration can be done through the event app or a mobile check-in spot—Event Manager Blog reported that self-use tablets work well and get the crowd in the mood to discover certain aspects of the event on their own. When pairing this method with interactive elements like digital LED signage and virtual reality headsets, the crowd becomes completely immersed in the event.

Consider taking another look at lecturers, too. What are they adding to the event? Presentations should be unique and stray from status quo—this sometimes means using a striking image or video as a prompt, rather than a PowerPoint. Question-and-answer sessions should certainly be just as long as the presentation itself to allow the crowd to get the most out of it.

3. Swag
Better known as "free stuff," swag serves two purposes: spreading your brand and giving attendees something they can take home. According to Marketo, these giveaway items can be excellent conversation starters at booths.

Consider straying from the norm, which is normally coffee mugs, pens or plain white T-shirts with the company brand planted in the center of it. Instead pivot to interesting gadgets, like portable power banks for phones, USB flash drives or even a smaller version of one of your products. The possibilities are endless, and the connections made with visitors often returns investment through brand loyalty over time.

2 Aspects Every Trade Show Needs [Video]

Every trade show organizer has a trick or two up his sleeve that can save the event or set it apart from the rest. Here are some ideas you may find useful during your next exhibition.

Hire a staff that will facilitate an interactive experience between attendees and the event. Instead of just passing directions to a booth, tell them to wander the floor and offer advice on what parts of the venue are worth visiting, or which lectures are sure to impress.

Every trade show needs a digital aspect – whether it be through an event app, virtual reality or dynamic signage. These turn ordinary events into spectacular shows, and give attendees something different to look forward to each year.

Thanks for watching! Tune in next time for more event tips.

3 Event Technologies for Your Trade Show Booth

Trade show technology has evolved greatly from the lone television screen. If you're not incorporating new and trending aspects, you could be hurting your chance as an exhibitor to generate leads.

Ready to step into the digital age? Here are some products you should invest in at your next show.

First thing's first
If you're new to incorporating technology into your booth design, it will likely seem overwhelming. Products like virtual and augmented reality, holograms and digital signage all require a level of mastery to ensure your trade booth will be successful.

It's worth it to devote a portion of your budget to an event technologist. Some forward-thinking installation and dismantle companies have a staff member dedicated to the intricacies of setting up and taking down these products. This will ensure your trade show goes on without a hitch. Any amount of downtime could result in a low return on investment, which could affect your future exhibiting budget.

Virtual reality
Headsets like Oculus Rift, HTE Vive and Samsung Gear have all made virtual reality an affordable possibility for any trade booth. More so than flashy signs, crowds draw attention and create curiosity. Because only one person can wear the headset at a time, your salespeople will have the perfect opportunity to talk to the crowd, speak about the company's product before they check it out and cultivate leads.

"VR allows you to showcase products in a different way."

According to Godfrey, a business-to-business marketing agency, VR gives your booth the visual product representation it's been missing. For example, take the automotive industry. If your company is selling key, functional parts that are often hidden by the engine, it wouldn't make sense to bring them in alone. Yet, bringing in the entire engine would cost a fortune in drayage alone.

Different hardware is useful for certain booths, ZDNet reported. While Google Cardboard is a great product, its design lends itself to wear and tear easily. With hundreds of expected attendees putting it on and pulling it off over the course of the day, it may be best to invest in something sturdy and reliable.

VR lets salespeople take the customer on a virtual tour under the hood, in this instance, all while describing exactly how it works and highlighting the value points. This allows for a better selling opportunity at a cheaper price to the exhibitor. More booth visitors, plus less of a cost to exhibit, generates exceptional return on investment.

Augmented Reality
Slightly different from VR, augmented reality allows trade show booths to showcase their products in the venue environment, rather than superimpose one on the viewer. The underlying theory here, though, is similar to what was said before—crowds draw attention, and salespeople can pitch products to people while they're waiting in line.

There are two big draws for implementing AR. The first is that as an exhibitor, you'll generate value for your event app. This is because you'll need an interface within an attendee's smartphone where he or she can view the environment as intended. What this does is create a funnel for information between the business and the consumer. Not many companies can boast the fact that every person who listens to their pitch ends up downloading the app.

Incorporating AR allows you to cut down on drayage, create more space for salespeople to engage with attendees and ultimately produce more leads through the revamped functionality of your event app. All of this comes at the price of a coding company that can create it, but the potential yield is well worth the investment.

Event technology can help create traffic at your booth, which can result in more qualified leads.Event technology can help create traffic at your booth, which can result in more qualified leads.

3-D Holograms
No, Spock doesn't accompany this technology. What may have once been seen as the stuff of science-fiction is now one of the most eye-catching, albeit expensive, tools in the exhibitor's belt. Having your products displayed by a hologram bridges the gap between curiosity and lead. It makes sense—not everyone wants to wait in line to use a VR headset, but a hologram allows a whole group to view inventory all at once.

Hiring an event technologist to help set up your booth is key when using this type of device. Holograms are fairly new, and one small wiring mishap could shut down your entire booth for a day. Holograms allow you to forego bringing inventory to the booth in an effort to make a more visual attraction. Failing to incorporate it properly, though, can cut your ROI down drastically.

These three event technologies all help you reduce drayage costs, boost attendee engagement and facilitate better lead conversion. The only question you have left to ask yourself is which one you'll invest in.

5 Tips to Create Trade Show Loyalty Among Your Attendees

Every trade show has its loyal band of followers that attend year after year – does yours?

If you're having trouble getting your show to stick out of a crowd, there could be a few reasons behind it. One of the more likely ones is that you're not giving attendees what they've come to expect with similar industry events. Here are a few tips on how to change that:

1. Host somewhere well-received
Business leisure is giving the trade show industry a boost of life, with many professionals realizing that attending an exhibition also means a quick break from work. Utilize this – don't push away from it. More people are likely to go to your event year after year if it's in Miami, Florida, during the winter, rather than Milwaukee, Wisconsin.

Location should be an advantage, not a negative, according to Event Manager Blog. This includes the venue at which you choose to exhibit. Everything about it should make attendees want to visit – warm weather is always a plus.

2. Tell them what they're looking for
Oftentimes newcomers can completely miss the point of the event – but to their credit, it isn't always their fault. PCMA Convene likened the trade show experience to the first day at summer camp. There's so many activities going on that without an orientation, campers would be lost. This is how you should approach your own event. The source recommended taking half an hour once the event begins to host an orientation session.

"An orientation session can be a valuable component of your event."

This part of the event should be mandatory for professionals who have never been to your event before – make sure it's slotted in a time where they aren't missing anything important! This gives you a chance to tell them parts of the trade show they shouldn't miss, times when important lectures are occurring and just an overall rundown of what will be going on the entire show.

Plus, this will also give everyone an opportunity to network right when the show is started. If you've already built a loyal attendee base it may be worth it to invite them so the two groups can mingle. Veterans get a chance to network with new professionals, while newcomers can ask the more experienced attendees how to get the most out of the event. Facilitating this type of interaction is crucial to creating lasting memories that will get people to come back again.

3. Ensure everything goes down without a hitch
This may sound easier said than done, but there are a lot of small details that should and can be taken care of. Event Manager Blog noted that if the free Wi-Fi is consistently down, that can be a sign to attendees the event was rushed and they may not want to go again next year. Think about it – a lot of professionals rely on Wi-Fi to communicate with leads and the coworkers back at the office. If it's not working, the event is impeding their ability to complete their job.

To gain a loyal following, you'll need to make sure you hold up your end of the bargain. If you promise something, make sure it's there. Don't put out any false advertising to raise attendance rates for that year, because they'll drop the next time your event rolls around.

If attendees can't access the free Wi-Fi from the venue, it's likely they'll forego next year.If attendees can't access the free Wi-Fi from the venue, it's likely they'll forego next year.

4. Connect throughout the year
It should go without saying that networking is essential in the trade show industry. This includes doing so on your part, as well. While you're facilitating relationships between exhibitors and attendees, both parties forge a connection with the event when they hear from you during the year.

Many trade show organizers think the job is over when the final truck ships out – that's not the case. You should be working with your staff to hear what went right and wrong during the event, then follow up with attendees to understand their thoughts. Doing so will give you comprehensive feedback you can use to make your event better the next time around and show the professionals who visit that you care about their input. Sending an email giving updates about the trade show every month or so won't take much time and it can pay dividends.

5. Be a receptive trade show organizer
Sometimes, all it comes down to is showing that you'll go the extra step in making sure attendees are getting the most out of their money. If you take the time to connect one professional with another, and that forms a great business relationship, word will spread.

Provide your exhibitors with return on investment metrics and attendee tracking data that can help them be better prepared for the show. This in turn will make sure every attendee is seeing the best possible iteration of your event.

WILLWORK, INC. EXHIBIT & EVENT SERVICES REFLECTS ON – AND HONORS – THE SIGNIFICANCE OF LABOR DAY

“Labor was the first price – the original purchase – money that was paid for all things.  It was not by gold or silver, but by labor, that all wealth of the world was originally purchased.”

ADAM SMITH

Willwork, Inc. Exhibit & Event Services is a leading exhibit services and event project management company, headquartered in the Boston area, with offices in major cities across the United States.

We have been in business for close to 30 years.  Our success is owed to our loyal and valued customers, our reliable and valued business partners, and our hard-working, dedicated, caring, and valued team of employees.

Every Willwork employee, from the longest serving to the most recent hire, from the most junior to the most senior … every labor crew member … every member of office staff … every technician … every manager … shares the goal and dream of making Willwork the top company in the exhibit services and event project management industry.

All of us at Willwork are thankful for the opportunity that America provides for people to work and be justly compensated for their labor, and to be able to plan and risk and launch and own an enterprise, and to sweat, toil, fret, and ride inspiration and chase a dream.

Labor Day is a day that, for all of us at Willwork, as is the case for hardworking people across America, possesses particular importance, and carries with it particular meaning.   It is a day we hold in high regard.

Labor Day celebrates and honors among the most noble and hallowed of virtues.

Nothing exceptional, nothing great or enduring is accomplished without labor, and without hard work – and this is true whether it is the development of software; constructing a building; practicing for, and competing in, athletic competition; preparing a legal defense; laying a brick walk; writing a book; researching and testing to cure disease; drafting legislation … or providing exhibit services and event project management.

Undergirding and nurturing America’s greatness are opportunities to work, and to learn and train and develop skills and talents, with the end goal of engaging in work that is more fulfilling, and working at a job that improves and makes more secure one’s life, and that of one’s family.

This is not to claim, for sure, that this nation has long been a bastion of ideal and safe work conditions, or a place where workers were treated fairly, or one in which, in the workplace, justice prevailed.

We know that, for a long, long time in this country existed the odious institution of slavery.  It took a war and national bloodletting and conflagration to eradicate slavery.   Other lesser, but still certainly destructive and noxious circumstances were common across all industries in the late 1800s, as America was establishing a footing for itself in world affairs.

And it was in the late 1800s, with the Industrial Revolution at its height in America, and with the motors, engines, pistons, cutting systems, and foundries of factories and mills churning and throttling and hissing full bore, demand was high for workers to operate and maintain and feed the machines, to stoke flames of the crucibles, and to fashion and finish what mechanization spit out and brought forth.

Working conditions were terrible.  A common work week was seven days, 12 hours a day, with job locations that were dirty and unsafe.  Children as young as five years old worked, oftentimes doing jobs that were dangerous.

An injury or illness could easily result in the loss of a job, and with no hope of severance pay.  Workers could be fired without cause.

It was a prosperous time for owners and upper management – not so much for the worker and laborer.

Yet it was in the late 1800s that a movement – one alive but nascent – began to rapidly gain strength, and fast gain adherents and energy and momentum.  It was broadly described as the Labor Movement, and through the guts, diligence, smarts, and sacrifice of its members it transformed work conditions across almost all industries.

The Labor Movement also worked and fought for the establishment of Labor Day holidays, with their first successes coming at the local level.

Below is an excerpt from a page devoted to the history of Labor Day at the U.S. Department of Labor website:

“Through the years the nation gave increasing emphasis to Labor Day. The first governmental recognition came through municipal ordinances passed during 1885 and 1886. From these, a movement developed to secure state legislation. The first state bill was introduced into the New York legislature, but the first to become law was passed by Oregon on February 21, 1887. During the year four more states — Colorado, Massachusetts, New Jersey, and New York — created the Labor Day holiday by legislative enactment. By the end of the decade Connecticut, Nebraska, and Pennsylvania had followed suit. By 1894, 23 other states had adopted the holiday in honor of workers …. “

How Labor Day became a national law arose out of a nationwide labor strike, which took place in the wake of laws founding municipal and state Labor Days.

It was a strike that turned deadly,

From May 11 through July 20, 1894, employees of the Pullman Palace Car Company, a manufacturer of railway cars, were on strike across the country.  Workers chose to strike to protest deep pay cuts that coincided with no reduction in a requirement of 16 hour workdays, and no decrease in rents and cost of services and supplies, including food, in Pullman, the company town just outside Chicago where most of the Pullman Palace Car Company employees lived.

Soon employees from other companies in the railroad industry also struck and walked off jobs in support and sympathy for the Pullman strikers.   Rail traffic was deeply disrupted, primarily on lines west of Detroit.

At peak, the strike involved about 250,000 workers across 27 states.   Chicago and the outlying area would remain, however, the locus of activity, and of public and political focus on the strike.

Police and state militia were on assignment to prevent any violence or rioting, and to try to keep clear rail lines that still operated.  It was a daunting mission, with sabotage and vandalism being visited on tracks, rail cars, and other railroad property.

A federal judge leveled an injunction against the strikers, declaring that the strike, and attendant destruction, was an interference with mail delivery.

It was on June 26, with the Pullman strike cauldron red hot and combustible, and organized labor restless and agitating, that U.S. Congress passed legislation to make the first Monday in September a national holiday, Labor Day.   Two days later, President Grover Cleveland, who was staunchly opposed to the strike, but saw ascendant political power in organized labor, signed the bill and Labor Day officially became a national holiday.

On July 3, with rail traffic continuing to be obstructed and impeded, and sabotage and vandalism continuing, Pres. Cleveland sent federal troops to Chicago.  He did so over the protest of Illinois Gov. John B. Altgeld who felt that law enforcement and state militia were sufficient to maintain order.

With the arrival of the U.S. Army, there were now 6,000 federal and state troops, 3,100 police, and 5,000 deputy marshals in Chicago.  On July 4, with martial and police law in place, strikers and protestors – 6.000 of them – became enraged and began to riot.

Three days later, on July 7, after being attacked, national guardsman shot at rioters.  Disputed are casualties that resulted – but at least four were killed, maybe as many as 30, and no fewer than 50 were injured.

In the end, the strike – the battle – failed.  But the broader fight for workers and labor continued – and its considerable achievements, right up to the present, owe much to the Pullman strikers, and other early strikers, and fighters for reform for workers.

It is certain that the Pullman strike expedited and made urgent the need to create a national holiday that honored and recognized labor and its role in building America, and making America great.

****

Willwork, Inc. Exhibit & Event Services honors and takes immense pride in its legacy as a labor company.

We are renowned for the excellence of our exhibit services and event project management – and that renown is owed to and dependent on, as much as any element and facet, consistently exceptional, committed, honest, and high-quality labor.

Willwork, Inc. Exhibit & Event Services hopes that all enjoy the Labor Day Weekend, and Labor Day – and that all reflect on the importance of the holiday and what it represents.

Incorporate Social Media Into Your Marketing Campaign

Trade show organizers now have a wide range of tools at their disposal when developing a marketing campaign, and social media should be one of them.

Facebook and Twitter can help your event “go viral,” in the sense that getting your audience to share, like and retweet your materials can expand your reach. A witty and concise hashtag is crucial to gaining traction here.

New applications like Periscope, Snapchat and Instagram can provide the visual exposure your event needs. These platforms also allow you to interact with your attendees to create a more engaging experience. Try communicating with them during the event through social media, and see how quick people chime in about the trade show.

Thanks for watching, and tune in next time for more trade show tips.