Trade show exhibitors who routinely review market research on the industry can clue in to trends and capitalize before others catch on. Here are a few figures to keep in mind as you finish out the year.
Fifty percent—as in half of all attendees visiting your booth will go to just one trade show each year. This could be the only time you see that organization’s decision maker, so be sure to capitalize on the opportunity.
Roughly eighty-two percent of all trade show visitors had buying power in 2015. Quickly find out if you’re talking to the right person to pitch your product, or how to get in touch with that individual.
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