Perhaps the fact that everyone always seems to be on their phones is a good thing for trade show organizers. Push notifications can be a powerful tool if used the right way.
If a certain portion of your event has historically poor attendance rates, it could be because people forget or don’t know they’re happening. A push notification can serve as a subtle reminder to head to that guest speaker or networking session.
Exhibitor spotlights can also help lesser-known organizations gain the exposure they need, while serving as another revenue stream for the event. It’s a win-win scenario – just don’t overdo it.
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