2 trade show industry trends you should know [Video]

To stay ahead of the competition, trade show organizers must be on top of industry trends. In doing so, your events can bring much more value to businesses than ever before.

Using social media to spawn unique ways of interacting with attendees can boost the popularity of your event. A Guidebook study reported that eighty-six percent of event planners believe high-levels of attendee engagement are key when identifying a successful exhibition.

How is your company evaluating its events? Work toward gaining more qualified leads than just generating publicity, because the former can help develop return on investment. According to CVent, sixty-seven percent of chief marketing officers believe this metric is most important when defining its success.

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