Every trade show organizer has a trick or two up his sleeve that can save the event or set it apart from the rest. Here are some ideas you may find useful during your next exhibition.
Hire a staff that will facilitate an interactive experience between attendees and the event. Instead of just passing directions to a booth, tell them to wander the floor and offer advice on what parts of the venue are worth visiting, or which lectures are sure to impress.
Every trade show needs a digital aspect – whether it be through an event app, virtual reality or dynamic signage. These turn ordinary events into spectacular shows, and give attendees something different to look forward to each year.
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